Tutorial activities

Week 1 Tutorial

Activity 1

Dick Smith is an Australian owned and produced company, which uses the symbol of the Australian flag as well as the image of Dick Smith, the founder to represent the brand. The Australian flag is the prominent Australian symbol used by the company to display the complete ownership of the company and its ingredients by Australia. The Australian flag displays the union Jack, representing the commonwealth and the Southern Cross. There are also seven stars each point depicts the states and territories of Australia. The Southern Cross is the most common consolation seen in the sky.

The colours of red, blue, white, yellow and black are used to represent the brand. These colours I think are used to send the message that their products are what they say they are through the use of red, blue and white, the colours of the land, beach culture and and the people's laid back culture. The company’s logo and branding uses a san serif typeface for the style of typography. This depicts that the company is easy to understand both what the company is about and that it is ‘as Australian as you can get’ as their slogan says.

Dick Smith’s Magnificent Australian grown foods 2011, http://www.dicksmithfoods.com.au