Redefining the second concept

When I was in class last week I was told that it would be better to have the curved shape still at the bottom of the page but over an entire spread instead of a curved shape for each separate page to bring the page spreads together. I was also told to only have this shape up until the page about the company and not the technical information. Also I was finding it hard to think of an interesting way to set out the front and back cover and inside pages. I was given the idea of using the curved shape but instead of making it orange, making it white and having the background orange so it looks a little like a sunrise not giving too much away about the company and how the logo looks. I was told that was an important aspect to think about.

Second concept for the style guide

My second concept for the Sustenance style guide is to maybe focus on the shape of the logo to depict an aspect of the logo and overall branding of the company. I did want to use a similar colour to what is used in the Sustenance logo still though. I thought why not have a curve shape at the bottom of each page to make it interesting and connect with the logo shape and colour, using an orange or orange-yellow colour. I didn't want to make it too thick so it would assist in the overall theme of the company but not overtake from the important information being set out on each page.

First concept behind the style guide

I was told in the last week or so that the concept behind the layout of my style guide needs to be interesting and use a certain aspect of my logo design or packaging to represent the company in a way. As I thought about this I looked at the shape of the logo and the colours used. First I was thinking of using the orange and red colours used in the Sustenance logo design but was told this was too close to the logo colours so it didn't work well with the whole design. So I have had to re think how I am going to tie in the logo with the whole design and how I am going to lay out the text and images in an interesting way while have great spatial awareness.

Style guide design

So I have researched a few different kinds of style guides and have found that a few of the most useful designs are from Coca Cola, Batelco and Burj Dubai each of which were a part of the links on moodle. I found that coca cola and Burj Dubai style guides were useful to see how to set out a colourful and interesting design using a very simple three column grid system. All these style guides were also in landscape format which is what I want to use to set out my own Sustenance style guide and branding book.

redesigning the sustenance logo

So I was told after my last submission to change the rays to be facing the other way so that the thicker end is towards the name. This is the newest version of my sustenance logo where the rays are larger and are facing the other way or in a way flipped from what they were before. I'm not quite sure if it is as good as it could be yet so I might change it a bit over the next day or so if I have time.

Chosen Sustenance Logo design

I changed the kerning and made the rays pointing more straight out to look happy. The typeface that I chose is Thonburi a simple San-Serif font that is easy to read and stands out well in uppercase. It looks more neat, clear, simple and corporate than my last submission, this is what I wanted to portray through the design.

Sustenance Logo

Over the past few days I have been working on the sustenance logo getting ready to resubmit my design. I wanted the logo to be stronger than the previous design and there should be a balance between the text and the shapes of the rays. Although I still have to fix the kerning and tracking of the text. I kept the same colours as was chosen for the previous design because I think it displays the Australian background and connects this to the food company. I think perhaps the first design is the best to depict the strength and balance the rays with the text.