First concept behind the style guide

I was told in the last week or so that the concept behind the layout of my style guide needs to be interesting and use a certain aspect of my logo design or packaging to represent the company in a way. As I thought about this I looked at the shape of the logo and the colours used. First I was thinking of using the orange and red colours used in the Sustenance logo design but was told this was too close to the logo colours so it didn't work well with the whole design. So I have had to re think how I am going to tie in the logo with the whole design and how I am going to lay out the text and images in an interesting way while have great spatial awareness.