Monday 7 May 2012

Second concept for the style guide

My second concept for the Sustenance style guide is to maybe focus on the shape of the logo to depict an aspect of the logo and overall branding of the company. I did want to use a similar colour to what is used in the Sustenance logo still though. I thought why not have a curve shape at the bottom of each page to make it interesting and connect with the logo shape and colour, using an orange or orange-yellow colour. I didn't want to make it too thick so it would assist in the overall theme of the company but not overtake from the important information being set out on each page.

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