Raymond Loewy
Raymond Loewy was born in 1893 in France,
as a young man he studied engineering at university and served in the French
army directly after World War I. He moved to the United States of America in
1919 to pursue a career in Graphic Design where he began his work setting up the
Macy’s window dressings on Fifth Avenue, New York. Later he moved onto
different illustrator work for many different companies and organisations such
as vogue, harper’s bazaar and wanamaker’s.
In 1929 everything changed starting with
his first major commission of redesigning the gestetner duplicating machine.
This led to opening his own agency in 1930, in 1944 he developed Raymond Loewy
associates. Over the next twenty or so years he and his agency worked on many
different commissions for corporations such as coca cola, shell, exxron, IBM,
BMW and NASA.
Along with this Loewy won many awards for
his work and has become one of the most respected and influential Graphic
Designers worldwide.
He died in 1983 in Monte Carlo after
returning to France in 1980.
Loewy, Raymond 2008, http://www.raymondloewy.org/links.html
viewed 1st March 2012
No comments:
Post a Comment