I initially thought that the logo should focus upon the food that the product is packaging. So I tried different images of foods and simple shape for the text. Although after I had a consultation, I was told that the logo should'nt be so literal. It should be slightly abstract or focus on another aspect of the design because featuring food in the logo makes people think there will be for example carrot inside if an image of a carrot is displayed on the packaging. So I had to reconsider my thinking behind the vittles logo.
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