kodak logo history

History of the Kodak Branding and logo design

Kodak 2012, History of Kodak, retrieved from http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Evolution_of_our_brand_logo.htm, viewed 22nd February 2012

The logo and branding for the Kodak company was always an abstract way of thinking and designing. In the early 20^th Century, Kodak was the first company to use its name into a logo design, making it stand out from other company’s branding. During the 1930’s the focus moved from the name or letters to the trademark colours of yellow and red to depict the company and what it stands for. In the 1960’s a curve was given to the logo to depict the thin flexible slightly curling film that was used to create its camera film. In 1971 the logo continued to use the yellow and red trademark colours and the name of the company but added a red abstract shape of a ‘k’ to represent the company and make it look like a negative after the film has been developed.

In the 1980’s a simple sanserif typeface was added to the design streamlined to create it more contemporary.

In 2006 the design was changed again to primarily make it more simple and contemporary. Using a rounded typeface, deleting the box with a distinctive box.

Kodak 2012, History of Kodak, http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Evolution_of_our_brand_logo.htm, viewed 18th February 2012