Mascots and fruit faces

 These images were my very rough sketches of possible mascots and fruit or vegetable faces that could be used on the packaging. Firstly I wanted the mascot to be an Australian animal because many primary aged children don't know much about Australian animals even if they have grown up in Australia.
For the fruit or vegetable faces I thought this would be a fun way to engage the children with the company and the vittles product. Using a photo of the faces instead of a vector graphic or illustration to make it more personal in a way.