Western Packaging

Western Packaging Design

European and Amerian designs are very different to Japanese designs, they are more traditional, less artistic and corporate. A packaging design according to Food50 a European packaging company (Food 50, 2011) needs to be loyal to the company or brand, display the product’s message effectively and clearly, needs to be targeted to the right audience, stand out from compeditor’s brands and products, be able to display the product in the best way possible, needs to be visually powerful in the way shapes and colours are put together and needs to fit the product and brand’s positioning.

When designing a packaging for food products there is a need to think about storage, protection, transportation, shipping, ingredients, nutritional information and the target audience. These aspects are the core of packaging design and are extremely important to produce a design that looks fantastic and sells the product to the consumer. Western food packaging apposed to Japanese packaging designs are more subtle in the use of colour and tend to use more illustrative and corporate images than displaying cartoons on the cover of the packaging. 

Food50 2011, http://www.food50.eu/packagingdesing.htm, viewed 12/3/12

Western countries tend to use simple and easy to recognize symbols and colours to represent the brand and product, many only display two or three colour combinations.

  

I really like this design its very different to other packaging I have seen, it looks like a leather satchel it makes the product and company more exciting and different. The colour and style works well and the  way its easy to open and close makes it easy to use.

Friedman, V, Smashing magazine 2008, Steampunk Packaging, retrieved from http://www.smashingmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/, viewed 12/3/12

          

This is a simple design for a chocolate bar, I think the use of a wave makes it look more corporate and balances out the logo with the 

Food50 2011, retrieved from http://www.food50.eu/packagingdesing.htm, viewed 12/3/12

In many instances the typography depicts the origin of the product or brand such as some Greek yogurt products use a Greek style typeface to represent the products origin or to show how it is naturally traditional.

Pluns in the ice box 2011, Greek Yogurt packaging, retrieved from http://plumsintheicebox.typepad.com/plums-in-the-icebox/2011/08/index.html, viewed 12/3/12

Food50 2011, retrieved from http://www.food50.eu/apps/photos/photo?photoid=139617464, viewed 12/3/12    

Gographica Blog 2010, Azita, retrieved from http://blog.gographica.com/2010/05/21/40-creative-and-beautiful-package-designs

Gographica Blog 2010, Doritos, retrieved from http://blog.gographica.com/2010/05/21/40-creative-and-beautiful-package-designs

Gographica Blog 2010, Wanted, retrieved from http://blog.gographica.com/2010/05/21/40-creative-and-beautiful-package-designs

Gographica Blog 2010, botanical bakery, retrieved from http://blog.gographica.com/2010/05/21/40-creative-and-beautiful-package-designs

Gographica Blog 2010, My world wine, retrieved from http://blog.gographica.com/2010/05/21/40-creative-and-beautiful-package-designs