History
Shell is an international company that
engages in energy and petrochemical. The products produced by the company
envolve oil, oil products, gas and chemicals for both commercial and people’s individual
needs. Shell (our purpose, 2012) depics that “The
objectives of the Shell group are to engage efficiently, responsibly and
profitably in oil, oil products, gas, chemicals and other selected businesses
and to participate in the search for and development of other sources of energy
to meet evolving customer needs and the world’s growing demand for energy.”
Shell as a company searches for sustainable
and natural energy solutions that will provide for the individual needs of the
population. The company is commited to providing sustainable development, balancing
long and short term as well as using economic and environmentally stable, using
these standards to make responsible decisions.
Marcus Samuel the founder of Shell was a
businessman who sold antiques and oriental shells, deciding to expand his
business to London in 1833. As the demand rose he began importing shells from
areas in the far East starting his import and export business. Until 1886 the
use of oil was for lighting and lubricants. After 1886 this changed with the
requirements of more gasoline was needed for the new Benz and the first
Mercedes automobiles being built. As the business had now passed to Marcus
Samuel’s two sons, Marcus Samuel Jr. and Sam Samuel they had slightly changed
the products that were sold. They exported British machinery, textiles and
tools to Japan at the beginning of industrialization.
During a visit to Japan
Samuel Jr had become very interesting in exporting oil although as oil was
packaging in barrels there were added difficulties such as leakages.
In 1892 the ‘Murex’ the first oil tanker
was on its maiden voyage filled with bulk barrels of oil traveling through the
Suez Canal. This bulk transportation changed the way oil was exported to
different countries at a lower cost. The Samuel brothers named the company The
Tank Syndicate but was later changed in 1897 to the Shell transport and Trading
Company.
Petrolium at the same time was being
produced in the East Indies, this is what became the Dutch Petroleum company.
Later in 1903 the two companies murged to become the Asiatic Petrolium Company.
In 1907 both companies fully murged into the Royal Dutch Shell Group with the
manager Henry Deterding enabled increased its success within the first twelve
months.
As a result the company expanded to Russia,
Asia, Mexico, Romania, the United States and Venezuala.
When World War I and II began Shell became
the main supplier of fuel for cars and supplied for the British Expeditionary
force. Since the end of World War I in 1918 Shell grew in its reputation and
became one of the most influential fuel companies as many more cars were being
built because of the increase in demand. By 1920 Shell produced 11% of the
worlds crude oil and became known for its high quality and as a reliable
company.
In the 1950’s with the new technology and
increase of new car companies enabled Shell to play a big part in the
development of the jet engine and later formed a partnership with Ferrari. With
the new scientific advances increasing so did the demand for oil.
As the oil collapsed in 1985 it lost a lot
of personel but regained its reputation by continuing to give high quality
products.
Shell 2012, About Shell, History, http://www.shell.com/home/content/aboutshell/who_we_are/our_history/history_of_pecten/,
viewed 1/3/12
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